'Cool Talk' is the place to be on Thursdays

Yesterday's 'Cool Talk' found me chatting with some special guests sharing some VERY valuable information. Thanks to Ian Lurie of Conversation Marketing and Markus Allen of Stump Markus for all their wisdom and for making it a great show!

Click on the 'Play' button below and get ready to take notes!

Have I got a copywriter for you...

When I launched my Cool Site of the Day VIP coaching program a couple of weeks ago, I figured I had room for 25 clients and that I'd fill those slots within 4-6 weeks.

My copywriter had other thoughts.

Later today I will closing the VIP program. Thanks to my copywriter, Janet Beatrice, and her impeccable rewrites of my initial draft, the VIP sales page generated over 100 applications. Since I only have room for 25, I'll be combing through each application, making followup calls and deciding on the final list of clients over the next several days.

Make no mistake, Janet took a draft of my main VIP sales page and absolutely supercharged it.

Let me be a bit more specific: if I do my job and keep each of those clients happy, simple math tells me that I'll be taking in nearly $150,000 just from consulting via webinars and teleconferences thanks to a well-crafted sales page.

I suspect that, say, with a list of 40, I will have a waiting list that will allow me to have a steady stream of clients as current clients reach their goals and move on or perhaps hire me for more services ($500 a month isn't much if clients follow my advice ;)

Bottom line: Janet's letter was so effective that I wonder if I could ever put up another web page without her 'OK'.

And that's funny because many Internet marketers (like me) are reluctant to hire copywriters, or they think it should cost a few hundred for a letter.

Fact is, a lot of time and effort goes into writing and editing an effective sales letter and handing it off to a pro is the best decision I've made all year (in my case, Janet spent nearly 3 weeks caressing my VIP page).

For reference, you can expect to spend anywhere from $1,500 to $15,000 and more for the right sales letter (Janet is neither at the low end nor the high end but I can tell you she is worth every penny).

Now, before I go on, when I told Janet that I was going to write this post, she graciously offered to do website evaluations to the first 10 readers to respond at a special discount ($95 vs. $195).

I can tell you that the comments she would share with you 'post-evaluation' would be worth several hundred dollars -- you could expect not only a basic critique of the copy, but also an evaluation of the overall website, including fonts, graphics, navigation, etc.

Janet will tell you if she believes you need her copywriting services, but there’s no obligation to hire her and she’s definitely not pushy. If you do hire her to rewrite your copy, though, she will take the evaluation fee off of her copywriting fee.

Anyway, I'm not going to blow her horn any longer--I'll let her convince you. If you have a need, or even if you're just wondering how much more effective your copy could be with a pro's input, I suggest you reach out to Janet asap.

OK, I'm nearly done, but I'd just like to say that if you're making a career out of internet marketing you should consider learning to write your own copy. Unfortunately, this is not as easy to learn as some think it is. You need to devote considerable time and effort to it. And no matter how much you learn, there's always more to learn. Plus, you can never stop honing your skills. It's kind of like playing an instrument.

So, unless you're able to make the time to write perfect copy, take Janet up on her offer. You won't regret it.

Cheers,

Mike

Get all your questions answered next Thursday

Folks,

Thanks to all who called in yesterday to the debut of Cool Talk, my weekly LIVE podcast hosted by TalkShoe.

Every week, I, along with some very special guests, share my most prized tips, strategies and methods for running my web sites and mastering online marketing.

And here's the best part: I've scheduled Cool Talk to start every Thursday at 1:30PM EST following my appearance on Stump Markus, Markus Allen's insanely informative podcast (also hosted on TalkShoe).

Here's your chance to get expert advice (or just a kick in the pants) to move your online business in a very forward, very positive direction.

So, if you need a lifeline in this ever changing and wonderfully exciting world of online marketing, do what hundreds of other smart web folks are doing; join us every Thursday from 12-2:30PM EST for a dizzying amount of quality information designed for one purpose: to make you HUGE on the 'net!

Here's what to do now: mark your calendars and stamp your brain with the following:

1. Stump Markus begins at 12 noon EST. Here are your coordinates.
2. Cool Talk follows immediately at 1:30PM right here.

Talk to you then!

Mike

P.S. If you want to get full access to all of the Stump Markus audios (and companion notes) and pickup tips, strategies, and methods on how to build your business, visit this page and take advantage of the 30-day free trial to his Marketing Junkies Inner Circle Membership while it lasts (if you don't find thousands of dollars worth of great advice, I'd like to know about it)

"Cool Talk' Call-in Show Debut