Tell Your Friends!

Test, test, test...in a multivariate kind of way.

Our friend , Ian Lurie was published in dmnews; check out his article on Multivariate Testing and bring your questions to next week's webcast  of Cool Talk.

Multivariate testing has made it into the mainstream: tools like Google Website Optimizer and Widemile's Page Opti­mizer make sophisticated tests relatively simple.

But it causes many search marketers to focus on landing pages and to mistakenly ignore their ads. Many other search marketers treat the ads as a separate test. That's a mistake, too.

For the best results, include the ads and the landing pages in the same multivariate test (MVT, for short) matrix. Why bother? Creating an MVT matrix is already a pain in the rear. After their first month or so working with me, most clients flinch when I mention one. So why add yet another variable? .....continued.

Responsiveness to consumers?

I happen to be a big Hydrox fan and a student of marketing so this article was, uh, interesting.  Doesn't every company introduce products as a response to consumers?  To fill a 'need'?  And if they don't sell, the product is pulled.  How is this different?

Dunk 'em while you can, folks. Hydrox are back—but for a limited time only.

Hydrox, the cookies that the Kellogg company drowned as a brand in 2003, will be hitting shelves once more, the Wall Street Journal reports, as the company bows "to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures, and Internet chat sites lamenting the demise of the snack."

But don't get too happy, Hydrox hounds. First, the comeback may only be temporary. "Kellogg's move is more about marketing and showing its responsiveness to consumers," the Journal says, "than about a permanent product reintroduction: The cookie will be sold nationally starting in August, but only for a limited time." (If reception is positive, the company may go permanent with the comeback.) Second, the recipe may be different, a company spokesman said—no trans fats, for one.

I'll be buying a box tomorrow.

Mike

Rich Schefren is doing it again...

If you've been following this blog, you know I'm a big fan of Rich Schefren and his Internet Business Manifesto.

When Rich released his Manifesto, it was like I was standing in a dark room, stumbling around in the inky blackness...and someone turned the light on.

THAT's how effective it was for me. So effective, in fact, that I reread it a few times a year when I feel like I need a kick in the pants.

When I read the Manifesto, I finally had a clue about why my business was struggling...and what I could do to not only fix it, but make it profitable beyond my wildest dreams.

And I wasn't the only one.

Tens of thousands of entrepreneurs downloaded the Manifesto and applied Rich's cutting edge principles to their business. And today, some of them are among the most wealthy marketers and business owners in the world (while I, by no means, put myself in that category, I'm quite pleased with the path on which Rich has put me).

Since the Manifesto, Rich has released a series of reports that rocked the Internet Marketing community to its very core with their shocking predictions and amazing insights.

And now, he's doing it all over again.

Rich has released a new report titled The Uncertainty Syndrome. And from all
indications, this one's going to blow the others away...

Inside, Rich gets down to the nitty gritty about what's holding you back from success and how you can easily overcome those constraints to build a wildly profitable web-based business.

I can tell you this much--if this newest report has even HALF of the powerful strategies, tactics, and techniques that his others have, then you MUST get a copy immediately.

And there's simply nothing to stop you--because, like the Manifesto, it's absolutely FREE.

Rich is known as the "guru to the gurus" because of his incredible ability to take mid-level marketers and turn them into household names (and multi-millionaires) VERY quickly...

And with this report, he'll help you crush the roadblocks that are keeping you from your dreams and finally achieve the wealth, freedom, and success you so rightly deserve.

This one's a no-brainer folks...don't miss out.

Let's talk about it Thursday on Cool Talk ;)

Cheers,

Mike

P.S. Don't miss out on your chance to get this monumental report--get your copy NOW...